If you've followed the story of the Grand Cherokee down the years, you'll have noticed some ups and downs. The car was originally positioned as a rival for the likes of Range Rover and was priced accordingly. When models like the Mercedes M-Class and BMW X5 appeared, the SUV sector shot into a different league, one where Jeep appeared to have been left behind. Hindsight shows that perhaps the US brand was playing a smart card, understanding its core buyers and aware of the limits of its brand equity. With compact SUVs now routinely topping £30,000, the Grand Cherokee has come to represent excellent value for money, costing from around £45,000. These days this Jeep looks a competitively-priced rival to the Volkswagen Touareg and offers a much cheaper alternative to the likes of a Mercedes GLE or BMW X5.
UK buyers get to choose between three trim levels - Limited Plus, Overland and Summit. All models come as standard with dual-zone climate control, automatic wipers, USB and auxiliary inputs, and roof rails. Go for the Limited and you get front and rear parking sensors, a rear-view camera, leather upholstery, a powered tailgate, electrically adjustable and heated front seats and a stereo upgrade. Limited Plus adds satellite navigation and 20-inch alloy wheels. The Overland model will prove popular, with a panoramic sunroof, blind-sport monitor and adaptive cruise control with forward collision detection. Opt for the range-topping Summit and you'll enjoy a 19(!)-speaker Harman Kardon stereo, along with various trim finish upgrades. A key safety improvement is the 'Stop' function that works up to 7mph as part of the 'Rear Park Assist' system, plus a full speed forward collision warning set-up is now included for the first time.